TY  - BOOK
AU  - Trott, Sangeeta
AU  - Sople, Vinod. V
TI  - Brand Equity: : An Indian Perspective
SN  - 9788120351769
U1  - 659 
PY  - 2016///
CY  - Delhi
PB  - PHI Learning
KW  - Brand
KW  - Loyalty
ER  -