TY  - BOOK
AU  - David, Fred R
AU  - David, Forest R
TI  - Strategic Management: concept and cases
SN  - 9789332548930
U1  - 658 
PY  - 2016///
CY  - Tamil Nadu
PB  - Pearson
KW  - Strategy Formulation
KW  - Strategy Implementation
KW  - Strategy Evaluation
ER  -