TY  - BOOK
AU  - Abhyankar, Suresh 
TI  - Marketing Management
SN  - 9789383572502
U1  - 658.8 
PY  - 2016///
CY  - Pune
PB  - Vishwakarma
KW  - New Product Development
KW  - Branding
KW  - Marketing Communication
KW  - Marketing Channels
ER  -