TY  - BOOK
AU  - Caldwell, Leigh 
TI  - Psychology Of Price: How to Use Price to Increase Demand, Profit and Customer Satisfaction 
SN  - 9788184957686
U1  - 658.834 
PY  - 2015///
CY  - Mumbai 
PB  - JAICO
KW  - Customer Satisfaction
KW  - Psychology of Price
KW  - Pricing
ER  -