TY  - BOOK
AU  - Harvard Business School
TI  - HBR Case Studies : Marketing through Minefields
SN  - 9781422199923
U1  - 658.8 
PY  - 2008///
CY  - USA
PB  - Harvard Business Press
KW  - Case Studies-Marketing, Customer Expectations
KW  - Marketing Management
ER  -