TY  - BOOK
AU  - Upshaw Lynn B
AU  - Taylor Earl L
TI  - Masterbrand Mandate : The Management Strategy that Unifies Companies and Multiplies Value
SN  - 047135659X
U1  - 659 
PY  - 2000///
CY  - USA
PB  - John Wiley & Sons
KW  - Marketing Tool, Customer Community
KW  - Marketing Management
ER  -