TY  - BOOK
AU  - Rana, Kajal 
AU  - Yadav, Abhishek
AU  - Arya, S. C.
TI  - Principles of Marketing Management
SN  - 9789381695678
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - Global Academic
KW  - Inventory management
KW  - Consumer behaviour
ER  -