TY  - BOOK
AU  - Keller Kevin Lane
TI  - Strategic Brand Management : Building Measuring and Managing Brand Equity
SN  - 9788131719770
U1  - 659 
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall Of India
KW  - Brands, Advertising
KW  - Marketing Management
ER  -