TY  - BOOK
AU  - Rangan V Kasturi
AU  - Bell Marie
TI  - Transforming your Go to Market Strategy
SN  - 1591397669
U1  - 658.8 
PY  - 2006///
CY  - USA
PB  - Harvard Business School Press
KW  - Channel Management, Media
KW  - Marketing Management
ER  -