TY  - BOOK
AU  - Ries, Al
AU  - Trout, Jack
TI  - 22 Immutable Laws of Marketing
SN  - 9781861976109
U1  - 658.8 
PY  - 1994///
CY  - Great Britain
PB  - Profile Books
KW  - Law of Candour
KW  - Law of Line Extension
KW  - Law of Ladder
ER  -