TY  - SER
AU  - Kumar, Arun 
AU  - Nagarajan, Meenakshi
TI  - Havells India Limited: Transition from an Industrial Brand to a Consumer Brand. 
PY  - 0000///
CY  -  
PB  -  
KW  - Branding
KW  - Sales Promotion
KW  - Compitition
KW  - Consumer Brand
KW  - Management Case
KW  - Case study
N2  - The article presents a case study of the transformation of Havells India Ltd., a fast moving electrical goods (FMEG) company, from an industrial brand to a consumer brand with categories including switchgears, lighting, and cables. Topics discussed include the improvement and growth in the FMEG industry in India, requiring personal interaction in industrial marketing, and campaigns for sales promotion
UR  - http://web.b.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=bf58deaa-115f-42c5-a156-30e4d17b2913%40sessionmgr114&vid=1&hid=116
ER  -