TY  - BOOK
AU  - Rosen Richard G
AU  - Rosen Jane
TI  - Convergence Marketing
SN  - 9780470164938
U1  - 658.8 
PY  - 2009///
CY  - USA
PB  - John Wiley & Sons
KW  - Direct Marketing, Branding
KW  - Marketing Management
ER  -