TY  - BOOK
AU  - Putler, Daniel S.
TI  - Customer and Business Analytics
SN  - 9781466503960
U1  - 005.74015  
PY  - 2012///
CY  - London
PB  - CRC Press (Taylor & Francis Group)
KW  - Decision Making
KW  - Data Mining
KW  - Database Management
KW  - R (Computer Program Language)
ER  -