TY  - BOOK
AU  - Sutton,Kim Maya
TI  - How contemporary publishers reach out to their customers: transition from B2B to B2C marketing in the publishing industry 
AV  - Z283 .S88 2014eb
PY  - 2014///
CY  - Hamburg
PB  - Diplomica Verlag
KW  - Publishers and publishing
KW  - Handbooks, manuals, etc
KW  - Electronic commerce
KW  - Management
KW  - Marketing
KW  - Customer relations
KW  - Electronic books
N1  - Includes bibliographical references
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=11020114
ER  -