TY  - BOOK
AU  - Wilson Hugh
AU  - Street Rod
TI  - Multichannel Challenge : Integrating Customer Experiences for Profit
SN  - 9788131217795
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Elsevier
KW  - Customer Experience
KW  - Marketing Management
ER  -