TY  - BOOK
AU  - Thomas Richard K
AU  - Calhoun Michael
TI  - Marketing Matters : A Guide for Healthcare Executives
SN  - 9788120335738
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning
KW  - Healthcare, Marketing
KW  - Marketing Management
ER  -