TY - BOOK AU - Rutherford,David AU - Knowles,Jonathan ED - Institute of Communication Agencies. ED - ebrary, Inc. TI - Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet AV - HF5415 .R87 2007eb PY - 2008/// CY - Waterloo, Ont. PB - Wilfrid Laurier University Press KW - Advertising KW - Rate of return KW - Brand name products KW - Valuation KW - Marketing KW - Finance KW - Electronic books KW - local N1 - Co-published by the Institute of Communication Agencies; Includes bibliographical references (p. 135-137) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10227074 ER -