TY  - BOOK
AU  - Rutherford,David
AU  - Knowles,Jonathan
ED  - Institute of Communication Agencies.
ED  - ebrary, Inc.
TI  - Vulcans, earthlings and marketing ROI: getting finance, marketing and advertising onto the same planet 
AV  - HF5415 .R87 2007eb
PY  - 2008///
CY  - Waterloo, Ont.
PB  - Wilfrid Laurier University Press
KW  - Advertising
KW  - Rate of return
KW  - Brand name products
KW  - Valuation
KW  - Marketing
KW  - Finance
KW  - Electronic books
KW  - local
N1  - Co-published by the Institute of Communication Agencies; Includes bibliographical references (p. 135-137) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10227074
ER  -