TY - BOOK AU - Jeffery,Mark ED - ebrary, Inc. TI - Data-driven marketing: the 15 metrics everyone in marketing should know AV - HF5415.2 .J44 2010eb U1 - 658.8/3 22 PY - 2010/// CY - Hoboken, N.J. PB - Wiley KW - Marketing research KW - Marketing KW - Mathematical models KW - Case studies KW - Electronic books KW - local N1 - Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10366652 ER -