TY  - BOOK
AU  - Jeffery,Mark
ED  - ebrary, Inc.
TI  - Data-driven marketing: the 15 metrics everyone in marketing should know 
AV  - HF5415.2 .J44 2010eb
U1  - 658.8/3 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing research
KW  - Marketing
KW  - Mathematical models
KW  - Case studies
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10366652
ER  -