TY  - BOOK
AU  - Buttle,Francis
ED  - ebrary, Inc.
TI  - Relationship marketing: theory and practice 
AV  - HF5415 .R455 1996eb
PY  - 1996///
CY  - London
PB  - Paul Chapman
KW  - Marketing
KW  - Customer relations
KW  - Customer services
KW  - Quality control
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10326950
ER  -