TY  - BOOK
AU  - Maxwell,Sarah
ED  - ebrary, Inc.
TI  - The price is wrong: understanding what makes a price seem fair and the true cost of unfair pricing 
AV  - HB221 .M416 2008eb
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Prices
KW  - Pricing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 213-231) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10296074
ER  -