TY  - BOOK
AU  - Reidenbach R Eric
AU  - Reginald W Goeke
TI  - Competing for Customers and Winning with Value
SN  - 8131716961
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Power
KW  - Customer Value, Market Plan
KW  - Marketing Management
ER  -