TY  - BOOK
AU  - Hayes,Bob E.
TI  - Beyond the ultimate question: a systematic approach to improve customer loyalty 
AV  - HF5415.525 .H39 2009eb
U1  - 658.8/343 22
PY  - 2009///
CY  - Milwaukee, Wisconsin
PB  - ASQ Quality Press
KW  - Customer loyalty
KW  - Consumer satisfaction
KW  - Customer services
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10929596
ER  -