TY  - BOOK
AU  - Napoli,Philip M.
ED  - ebrary, Inc.
TI  - Audience economics: media institutions and the audience marketplace 
AV  - HF6146.T42 N364 2003eb
U1  - 659.14/3 21
PY  - 2003///
CY  - New York
PB  - Columbia University Press
KW  - Television advertising
KW  - United States
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [199]-227) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10183537
ER  -