TY - BOOK AU - Williams,David TI - Connected CRM: implementing a big-data-driven, customer-centric business strategy AV - HF5415.5 .W5823 2014eb U1 - 658.8/12 23 PY - 2014/// CY - Hoboken, New Jersey PB - Wiley KW - Customer relations KW - Management KW - Relationship marketing KW - Strategic planning KW - Electronic books N1 - Includes index; "How to Optimize Customer Value in a Big-Data, Digital World"--Cover UR - http://site.ebrary.com/lib/welingkar/Doc?id=10842314 ER -