TY  - BOOK
AU  - Williams,David
TI  - Connected CRM: implementing a big-data-driven, customer-centric business strategy 
AV  - HF5415.5 .W5823 2014eb
U1  - 658.8/12 23
PY  - 2014///
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Strategic planning
KW  - Electronic books
N1  - Includes index; "How to Optimize Customer Value in a Big-Data, Digital World"--Cover
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10842314
ER  -