TY  - BOOK
AU  - Chaudhuri Arjun
TI  - Emotion and Reason in Consumer Behavior
SN  - 9788131211090
U1  - 658.834 
PY  - 2007///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - Emotions, Psychology, Consumer
KW  - Marketing Management
ER  -