TY  - BOOK
AU  - Flowers,Paul W.
ED  - ebrary, Inc.
TI  - Underdog advertising: proven principles to compete and win against the giants in any industry 
AV  - HF5823 .F55 2006eb
U1  - 659.1/13 22
PY  - 2006///
CY  - Dallas, Tex.
PB  - Brown Books
KW  - Advertising
KW  - Advertising campaigns
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10229694
ER  -