TY  - BOOK
AU  - Hubschmid,Elena
ED  - ebrary, Inc.
TI  - Shaping efficient employer branding strategies to target Generation Y: a cross-national perspective on recruitment marketing 
AV  - HF5549.5.R44 H83 2012eb
U1  - 658.3/11 23
PY  - 2012///
CY  - Bern
PB  - Peter Lang
KW  - Employees
KW  - Recruiting
KW  - Generation Y
KW  - Employment
KW  - Young adults
KW  - Manpower planning
KW  - Target marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 220-240); Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10690966
ER  -