TY - BOOK AU - Hubschmid,Elena ED - ebrary, Inc. TI - Shaping efficient employer branding strategies to target Generation Y: a cross-national perspective on recruitment marketing AV - HF5549.5.R44 H83 2012eb U1 - 658.3/11 23 PY - 2012/// CY - Bern PB - Peter Lang KW - Employees KW - Recruiting KW - Generation Y KW - Employment KW - Young adults KW - Manpower planning KW - Target marketing KW - Electronic books KW - local N1 - Includes bibliographical references (p. 220-240); Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10690966 ER -