TY  - BOOK
AU  - Forceville,Ch
ED  - ebrary, Inc.
TI  - Pictorial metaphor in advertising
AV  - HF5827 .F67 1998eb
U1  - 659.1 20
PY  - 1998///
CY  - London, New York
PB  - Routledge
KW  - Symbolism in advertising
KW  - Pictures
KW  - Printing
KW  - Metaphor
KW  - Advertising layout and typography
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [223]-230) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10056065
ER  -