TY - BOOK AU - Hough,Douglas E. ED - ebrary, Inc. TI - Irrationality in health care: what behavioral economics reveals about what we do and why AV - RA410.53 .H669 2013eb U1 - 338.4/73621 23 PY - 2013/// CY - Stanford, Calif. PB - Stanford Economics and Finance, an imprint of Stanford University Press KW - Medical economics KW - United States KW - Medical care KW - Health behavior KW - Economics KW - Psychological aspects KW - Electronic books KW - local N1 - Includes bibliographical references and index; What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10692203 ER -