TY - BOOK AU - Sobczak,Art ED - ebrary, Inc. TI - Smart calling: eliminate the fear, failure, and rejection from cold calling AV - HF5438.3 .S63 2013eb U1 - 658.8/72 23 PY - 2013/// CY - Hoboken PB - Wiley KW - Telephone selling KW - Telemarketing KW - Electronic books KW - local N1 - Includes index; Introduction -- The smart calling concept -- Cold calling is dumb, but prospecting is necessary : smart calling is the answer -- Pre-call planning -- Creating your possible value proposition -- Intelligence gathering : making your calls smart -- Using social engineering to gather intelligence -- About the author; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10692143 ER -