TY  - BOOK
AU  - Fromm,Jeff
AU  - Garton,Christie
ED  - ebrary, Inc.
TI  - Marketing to millennials: reach the largest and most influential generation of consumers ever 
AV  - HF5415.332.Y66 F76 2013eb
U1  - 658.8/340842 23
PY  - 2013///
CY  - New York
PB  - AMACOM
KW  - Young adult consumers
KW  - Attitudes
KW  - Generation Y
KW  - Target marketing
KW  - Consumer behavior
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10723825
ER  -