TY  - BOOK
AU  - Halve Anand Bhaskar
TI  - Planning for Power Advertising : A User's Manual for Students and Practitioners
SN  - 0761933549
U1  - 659 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - Advertising, Marketing
KW  - Marketing Management
ER  -