TY - BOOK AU - Galanter,Eugene AU - Moskowitz,Howard AU - Silcher,Matthias ED - ebrary, Inc. TI - People, preferences & prices: sequencing the economic genome of the consumer mind AV - HB172 .G35 2011eb PY - 2011///] CY - [Saif Zone, Sharjah, United Arab Emirates] PB - Bentham Science Publishers Ltd. KW - Microeconomics KW - Psychological aspects KW - Electronic books KW - local N1 - Includes bibliographical references and index; pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10492629 ER -