TY  - BOOK
AU  - Hawkins Del I
AU  - Best Roger J
TI  - Consumer Behavior
SN  - 9780070600867
U1  - 658.834 
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Consumer Behavior, Marketing Strategy
KW  - Consumer Behavior
ER  -