TY  - BOOK
AU  - Kardes Frank R
TI  - Consumer Behavior and Managerial Decision Making
SN  - 0131227955
U1  - 658.834 
PY  - 2002///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Consumer Behavior
KW  - Marketing Management
ER  -