TY - BOOK AU - Gerson,Richard F. ED - ebrary, Inc. TI - Writing and implementing a marketing plan: a guide for small business owners AV - HF5415 .G47 1991eb PY - 1991/// CY - Los Altos, Calif. PB - Crisp KW - Marketing KW - Dictionaries KW - Small business KW - Business planning KW - Electronic books KW - local N1 - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10058855 ER -