TY - BOOK AU - Aitchison Jim TI - Cutting Edge Advertising : How to Create the World's Best Print for Brands in the Twenty First Century SN - 9810678886 U1 - 659 PY - 2008/// CY - Singapore PB - Pearson Prentice Hall KW - Advertising, Brands, Print Ads, Brand Building, Ideas KW - Marketing Management ER -