TY  - BOOK
AU  - Sharma Sangeeta
AU  - Singh Raghuvir
TI  - Advertising: Planning and Implementation
SN  - 8120329732
U1  - 659 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall India
KW  - Advertising
KW  - Marketing Management
ER  -