TY - BOOK AU - Siegemund,Carsten ED - ebrary, Inc. TI - Blue Ocean Strategy for small and mid-sized companies in Germany: development of a consulting approach AV - HF5415.12.G3 S54 2008eb PY - 2008/// CY - Hamburg PB - Diplom.de KW - Marketing KW - Germany KW - Electronic books KW - local N1 - Title from cover; Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/welingkar/Doc?id=10487447 ER -