TY  - BOOK
AU  - Walker Orville C
AU  - Boyd Harper W
AU  - Mullins John W
TI  - Marketing Strategy : A Decision Focused Approach
SN  - 0070611432
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing Strategy
KW  - Marketing Management
ER  -