TY  - BOOK
AU  - Miller,Jon
AU  - Muir,David
ED  - ebrary, Inc.
TI  - The business of brands
AV  - HD69.B7 M55 2004eb
U1  - 658.8/27 22
PY  - 2004///
CY  - Chichester, England, Hoboken, N.J.
PB  - Wiley
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - Value added
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10114038
ER  -