TY  - BOOK
AU  - Conrad,Christian A.
AU  - Thompson,Marjorie
TI  - The new brand spirit: how communicating sustainability builds brands, reputations and profits 
AV  - HF5414 .C667 2013eb
U1  - 658.8/27 23
PY  - 2013///]
CY  - Burlington
PB  - Gower
KW  - Social marketing
KW  - Sustainable development
KW  - Social aspects
KW  - Social responsibility of business
KW  - Electronic books
N1  - Includes bibliographical references and index; part I. The interviews : the questionnaire -- part II. The cases -- part III. Summary and outlook
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10768053
ER  -