TY  - BOOK
AU  - Gordon,Adam
ED  - ebrary, Inc.
TI  - Future savvy: identifying trends to make better decisions, manage uncertainty, and profit from change 
AV  - HD30.27 .G67 2009eb
U1  - 658.4/012 22
PY  - 2009///
CY  - New York
PB  - American Management Association
KW  - Business forecasting
KW  - Strategic planning
KW  - Industrial management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 285-287) and index; Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10271812
ER  -