TY  - BOOK
AU  - Panda Tapan K
AU  - Donthu Naveen
TI  - Marketing in the New Global Order
SN  - 8174465103
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing, Retailing
KW  - Marketing Management
ER  -