TY - BOOK AU - Laidler-Kylande,Nathalie AU - Stenzel,Julia Shepard TI - The brand IDEA: managing nonprofit brands with integrity, democracy and affinity SN - 9781118573303 (e-book) AV - HD62.6 .L35 2014eb U1 - 658/.048 23 PY - 2014///] CY - San Francisco PB - Jossey Bass & Pfeiffer Imprints, Wiley KW - Nonprofit organizations KW - Management KW - Marketing KW - Electronic books N1 - Includes bibliographical references and index UR - http://site.ebrary.com/lib/welingkar/Doc?id=10799795 ER -