TY  - BOOK
AU  - Laidler-Kylande,Nathalie
AU  - Stenzel,Julia Shepard
TI  - The brand IDEA: managing nonprofit brands with integrity, democracy and affinity 
SN  - 9781118573303 (e-book)
AV  - HD62.6 .L35 2014eb
U1  - 658/.048 23
PY  - 2014///]
CY  - San Francisco
PB  - Jossey Bass & Pfeiffer Imprints, Wiley
KW  - Nonprofit organizations
KW  - Management
KW  - Marketing
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10799795
ER  -