TY  - BOOK
AU  - Rafinejad,Dariush
ED  - ebrary, Inc.
TI  - Innovation, product development and commercialization: case studies and key practices for market leadership 
AV  - HF5415.15 .R32 2007eb
PY  - 2007///
CY  - Ft. Lauderdale, Fla.
PB  - J. Ross Pub.
KW  - Product management
KW  - New products
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2012; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10520096
ER  -