TY  - BOOK
AU  - Proctor,Tony
ED  - ebrary, Inc.
TI  - Strategic marketing: an introduction 
AV  - HF5415.135 .P76 2000eb
U1  - 658.8/02 21
PY  - 2000///
CY  - London, New York
PB  - Routledge
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [303]-312) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10054099
ER  -