TY  - BOOK
AU  - Moloney,Kevin
ED  - ebrary, Inc.
TI  - Rethinking public relations: the spin and the substance 
AV  - HD59 .M62 2000eb
U1  - 659.2 21
PY  - 2000///
CY  - New York
PB  - Routledge
KW  - Public relations
KW  - Mass media and business
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10053768
ER  -