TY  - BOOK
AU  - Lorange,Peter
AU  - Rembiszewski,Jimmi
TI  - From great to gone: why FMCG companies are losing the race for customers 
AV  - HF5415.2 .L67 2014eb
U1  - 658.4/012 23
PY  - 2014///
CY  - Farnham, Surrey, England, Burlington, Vermont
PB  - Gower
KW  - Marketing research
KW  - Consumer behavior
KW  - Consumer goods
KW  - New products
KW  - Strategic planning
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10856093
ER  -