TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
ED  - ebrary, Inc.
TI  - Market segmentation: how to do it and how to profit from it 
AV  - HF5415.127 .M33 2012eb
PY  - 2012///
CY  - Chichester
PB  - John Wiley & Sons, Ltd.
KW  - Market segmentation
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/welingkar/Doc?id=10612554
ER  -